Marketing Messages to Promote Your RICS Qualification


Raise awareness of your professional achievement and commitment to following high standards of professionalism by promoting your RICS qualification to clients, business partners and the public.

Use the message points below to distinguish your competitive advantage and to unlock new business opportunities.

How to Use this Messaging:
1. Review the messages prior to business meetings.
2. Copy and paste the information into letters, emails and business proposals.
3. Include the messages on your company’s web site and in your marketing brochures.
4. Include these points in your public relations activities.

What is an RICS qualification?

It is the world's leading qualification in real estate, construction, valuation, and associated industries; it shows commitment to following the highest standards of professionalism and evidences core technical expertise, plus continuous training and development.

What is RICS?

RICS is an independent, not-for-profit organization that acts in the public interest: setting and regulating the highest standards of competence and integrity among its members and providing impartial, authoritative advice on key issues for business, society and governments worldwide.

Why choose RICS qualified professionals?

RICS qualified professionals have demonstrated significant career achievements, met rigorous academic standards and fulfilled professional training in their field of practice. In addition, they possess knowledge of interdisciplinary practice areas through their exposure to knowledge and guidance across a wide range of professions that RICS represents.

How can I be assured that an RICS qualified member serves my best interests?

RICS members follow standards of practice that protect public trust. The world's most powerful financial institutions, corporations and governments across the world depend on the consistent and reliable level of expertise that qualified RICS members provide.

What are the advantages to working with RICS qualified members?
  • They provide the highest level of service and objective advice that reflects both international and national legal requirements.
  • Their services integrate global best practice, leading-edge research, and analysis of market data.
  • When services span industries and markets, they draw on business intelligence from an international network of more than 100,000 of their peers in 146 countries.
  • To remain competent and provide the highest level of service, they participate in a range of continued learning that includes obtaining, interpreting and applying technical knowledge.